Building Quotes for Commercial Photography: Tips for Jobs Big or Small
While quoting on Commercial Photography jobs happens to be Lisa’s happy place, she knows that this isn’t the case for everyone. Wether you are newly pursuing Commercial work or have been shooting Commercially for a while, this workshop will offer insight and tips on how to get the information you need to build the best quote for each client.
Some of the topics discussed in this workshop:
- Key questions to ask your clients
- Breaking down your production into line items
- Differences between Client Direct and Agency led projects
- Tips on how and where to save money for your clients without hurting your bottom line
- How to price usage/ licensing
- Managing your budget and production
Lisa Kaulback, founder of Kaulback Productions, is a producer, educator, author, speaker and consultant, with over 15 years of industry experience. She has a bizarre passion for budgets and sticking to them, and an amazing ability to stay calm under pressure. We’re not sure, but it might be a sickness.
As a graduate of Langara College’s Professional Photo-Imaging Program, Lisa has found expression for her obsessive attention to detail in the world of production, a role that involves helping photographers quote accurately, and manage even the most minuscule details of commercial photography shoots.
Her diverse portfolio on large scale stock shoots and award winning advertising campaigns dates back to 2002 and has taken her to Australia, on an Alaskan cruise, to the mountains and the desert, and into the strange world of taxidermy.
Although she has long been wary of the term “Photo Rep,” the idea of aligning her perfect clients with more perfect work, helped her find a way to recently move into this role on her own terms. The result has been a friction-free, completely transparent business, where everyone is working towards the best solution for each project. Lisa gets to work her magic with budgets and production and her photographers get to work their magic creating extraordinary imagery.
It’s amazing the fun you can have when you’re doing what you love.
Find Lisa on Instagram @KAULBACKPRODUCTIONS